Carton packaging is used for a wide range of products and applications. They offer a solid structure with custom inserts that can be added to hold items securely. It is also a great way to communicate a brand's story to customers. A well-engineered package offers practical benefits as well as aesthetic appeal.

Folding cartons are a popular choice for product packaging. Their simplicity allows for innovative designs that can help a company establish a strong brand image. When done correctly, they can also boost sales and maximise brand impact. The process for folding cartons requires precision and care, however.

Various materials can be used to create cartons. One of the most common is paperboard. Paperboard comes in various grades. This can be waxed and coated with polyethylene to form a moisture barrier. Another option is hemp, which is a natural, biodegradable material.

In addition to paperboard, some cartons are made from specialty paperboards. Specialty paperboards can be laminated with patterned foils or rainbow holographics to improve aesthetics. These types of packaging are particularly popular in the food industry, and are also environmentally friendly.

For the most part, folding cartons are made of reprocessed scrap paper. However, some cartons are also manufactured from higher-grade solid sulfate board. Other cartons are made from composite materials. Among the many advantages of folding cartons are their low cost, their ease of manufacturing, and the fact that they are 100% recyclable.

Folding cartons can be used to present any number of product options. From food to cosmetics, each can benefit from a specially designed box. Products with small quantities or a complicated shape may have a difficult time fitting everything they need into the package.

Decorative effects are particularly important for cosmetics and health and beauty products. These effects can be combined with other techniques to achieve a visually pleasing fold. Using custom cutouts and inserts is a good way to highlight parts of the product.

Decorative effects also help to create illusions. The use of color-shifting inks, for example, creates an effect that changes with the angle at which the ink is applied. Pearlescent inks also add shimmer. Custom inserts can be bonded or installed to keep items secure, especially for breakable items.

Whether you are preparing to sell your products or you want to display them in your store, a well-engineered carton is an ideal option. Packaging is the first line of defense in communicating a brand's identity. It is a valuable tool for showcasing the product's features, benefits, and social responsibility. An attractive package inspires creativity and enhances the consumer's experience.

Decorative effects are an important component of any product's visual appeal. Combined with other design elements, they can draw attention and enhance a product's impact on customers.

Finally, it is important to consider the printing process. There are a variety of methods available, including offset lithography. As technology has advanced, these methods have become more affordable. Offset lithography is the most common method for producing medium-volume and large-scale folding cartons. Modern offset presses can apply coatings in a single pass.