1. Product measurement and analysis
Dimensional measurement: First, we need to accurately measure the three-dimensional dimensions (length, width, height) of the product to ensure the accuracy of the data. This usually requires the use of specialist measuring tools such as vernier calipers or laser rangefinders.
Shape evaluation: In addition to the basic dimensions, the shape of the product also needs to be considered, such as whether it is cylindrical, irregular shape, etc. This will directly affect the design and structure of the packaging box.
Weight Assessment: It is also important to know the weight of the product as it will determine the material selection and load-bearing capacity of the box.
2. Factors to consider in packaging box design
Protective: The primary function of the packaging box is to protect the product from damage during transportation and storage. By analyzing product characteristics in detail, following protective design principles, conducting adequate testing and verification, and continuously improving and optimizing, we can ensure that our products are fully protected, increase customer satisfaction, and reduce return rates.
Shipping efficiency: The size of the packaging box also affects shipping efficiency. A box that is too large will take up more shipping space and increase shipping costs; a box that is too small may not provide adequate protection. Therefore, it is necessary to find a balance point that can not only ensure product safety but also improve transportation efficiency.
Aesthetics: A beautiful packaging box can not only enhance the attractiveness of the product, but also enhance the brand image and increase consumers' desire to buy. First of all, we need to understand the target market and consumer preferences. We must also consider the shape, color and material of the packaging box. We must have design creativity and detail processing, carry out design creativity and detail processing, and continue to improve and innovate.
3. Data collection and market research
Industry standards: Understand the packaging box size standards of your industry, which can be used as a reference. This helps us quickly determine a reasonable size range.
Competitor analysis: Analyze competitors' packaging box sizes to understand their strengths and weaknesses so that we can avoid the same problems in design and find opportunities for differentiation.
Consumer needs: Through market research and consumer interviews, understand consumers’ preferences and needs for packaging box size and appearance. This will help us design packaging boxes that better meet consumer expectations.
4. Design and testing
Preliminary design: Carry out a preliminary design of the packaging box based on product measurements, design considerations and market research results. This includes determining the size, material, structure, etc. of the box.
Sample production: According to the preliminary design, make samples of packaging boxes. Make sure the sample fits the product snugly, provides adequate protection, and meets brand image and consumer needs.
Testing and improvement: Conduct actual tests on samples, including performance tests such as pressure resistance, fall resistance, and water resistance. Make necessary improvements and adjustments based on test results until you achieve the best results.
5. Determine the final size
After many tests and improvements, the final box size was determined. This size should be able to balance multiple aspects such as product protection, transportation efficiency, cost control and brand image to ensure that our products are competitive in the market.
